MODEL / RIDER INFLUENCER

Matt Harnacke is a model, rider and leading equestrian influencer. He currently resides in The Netherlands.

Born to an Italian mother and a German father, he was raised in Italy, and discovered his passion for horses at eight years old. He moved to Australia in 2007, and it was there he got his first horse and has never looked back.

At age seventeen, he was scouted by Chic Management and six months later, started working successfully as a model, with bookings being made worldwide. Some of the biggest labels in fashion beckoned and Matt was part of campaigns with brands, such as Armani, Etro, Dolce & Gabanna, American Eagle and more.

It was during this period that Matt accumulated a new and rapid following on Instagram and YouTube, which has led to him becoming the most followed personality in the equestrian world to date. Alongside fellow influencer, Jesse Drent, Matt is also the Founder of HorseWorldTV